Our aim is to help companies build better products & services for their customers. Our goal is to promote user-centricity by making qualitative data readable, reliable and accessible to not just product teams but to everyone in the organization.
For years, when making products for different types of functions and users, we realised just how difficult it is to understand our users' needs. Analyzing qualitative data has always been the key to building better products. And even now, when we are connected to our users in more ways than ever, it can get hard to see the big picture. We believe that building better user empathy builds a more usable and fulfilled world.
For small and big enterprises, designers, user researchers and product teams who want to delight their customers.
Co-founder & CEO
Experienced entrepreneur, design researcher and proud California Bear. Prayag loves to work with designers and engineers.
Ardbeg 10y, Mortlach 16y
Co-founder & CPO
Design graduate from NID, India and former design head at Grofers, Chirag lives for art & design and loves solving for functions and emotions.
Kebab, pizza, kebab pizza