Hello. We are UserFocus.

Our mission

Ignite innovation through user centricity.

Our aim is to help companies build better products & services for their customers. Our goal is to promote user-centricity by making qualitative data readable, reliable and accessible to not just product teams but to everyone in the organization.

Our story

For years, when making products for different types of functions and users, we realised just how difficult it is to understand our users' needs. Analyzing qualitative data has always been the key to building better products. And even now, when we are connected to our users in more ways than ever, it can get hard to see the big picture. We believe that building better user empathy builds a more usable and fulfilled world.

Who we are for

For small and big enterprises, designers, user researchers and product teams who want to delight their customers.

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Who we are

Prayag Narula

Co-founder & CEO

Experienced entrepreneur, design researcher and proud California Bear. Prayag loves to work with designers and engineers.

Favorite whisky

Ardbeg 10y, Mortlach 16y

Chirag Narula

Co-founder & CPO

Design graduate from NID, India and former design head at Grofers, Chirag lives for art & design and loves solving for functions and emotions.

Favorite food

Kebab, pizza, kebab pizza